Apparently, a smear of fatty duck liver now makes for an “old-fashioned” hamburger.
Two years after saying “sayonara” to Japan, Wendy’s has decided to return to the island nation, and will try to crack the marketplace by selling $16 foie gras burgers, according to Bloomberg.
The flagship store opened Monday, in Tokyo’s ritzy Omotesando shopping district, according to Nation’s Restaurant News. Reports confirm that other offerings include a wasabi avocado burger, and a truffle-and-porcini chicken sandwich.
The chain — said to be the third-largest fast-food company in the U.S. — also plans on shelling out some $200 million in the next several years as part of its Japanese expansion.
The reason for the über-expensive eats?
Analysts say that Wendy’s wants to attract young, single diners — who want good food but can’t necessarily afford an expensive restaurant, the news wire reports.
The news comes on the heels of other major developments for the company: Wendy’s is poised to usurp Burger King’s throne in the U.S. fast-food scene. Industry leaders predict that the corporation will soon become the second-largest such chain in America after McDonald’s, beating Miami-based BK.
This article from the Village Voice Archive was posted on December 28, 2011