From our East Village blogger pal EV Grieve comes this bike video created by a branding company called Red Peak, which “conducted a unique urban experiment for Hudson Urban Bicycles.” Basically, they chained a bike tricked out with bells, whistles, and other steal-worthy accoutrement (sa-weet water bottle) to a post in Soho on January 1 of 2011. They proceeded to photograph the bike daily for the rest of the year, “watching it slowly vanish before our eyes.”
And it did!
The bike ended up poached, and then gone, and the photos became a calendar called “LIFECYCLE: 365 days in the life of a bike in NYC,” which is also a PSA not to chain your bike up on the streets of New York for a year. 200 or so days, however, and you’re golden.