There Will Be Busch: Budweiser Shooting Commercial Tonight on Hudson Street


You may have thought that the Village — a hotbed of Belgian ales, saisons, barley wines, craft beers, and locavoric brews — had become impervious to mass-marketed suds. But into that hoppy maelstrom Anheuser-Busch dives this evening, shooting a commercial near Horatio Street beginning at 8 p.m. and running all the way to 4 a.m.

The well-heeled locals can’t be too pleased at the prospect of four-story light cranes, blinding illumination, directorial megaphone shouts, and — worst of all — cessation of street parking, in a neighborhood where indoor parking is coveted, and can run as high as $800 per month.

On the other hand, Fork in the Road is excited. Will there be Clydesdales? Celebrity quaffers? Cheerleaders? Tune in tomorrow morning to find out.