Booze News: Will Beer Make You Smarter?, Kirin’s Frozen Beer Foam


A study conducted by researchers at the University of Illinois in Chicago found that men are better at solving brainteasers after they have a couple of pints of beer, as reported by the New York Daily News. For the study, male participants were divided into two groups and asked to solve word puzzles. The men in one group drank two pints of beer each; the men in the other group remained sober.

The boozers solved 40 percent more of the problems than the sober men. Does that mean drinking beer will make you smarter? Even considering the results of the study, it’s a bit hard to believe.

Another type of beer research, conducted in Japan, has produced surprising results: frozen beer foam. The Japanese brand Kirin has developed a new beer called Ichiban Shibori Frozen Draft, which is topped with a frozen head that’s supposed to keep the beer cold for 30 minutes. Watch the video, which we found on Laughing Squid, to see how it works.