LuckyRice Festival 2012: Celebrity Chefs, Asian Night Market and a Hawaiian Luau


LuckyRice Festival 2012 is a week-long lineup celebrating Asian food and culture. In its third inaugural year, the event has an impressive roster of celebrity chefs and personalities from ethnically Asian Masaharu Morimoto, David Chang, and Anita Lo, to other big industry names like Daniel Boulud, Anthony Bourdain, and Eric Ripert.

“I’ve been so fortunate to have the support of all these chefs since the beginning,” LuckyRice founder Danielle Chang says. “As a chef, you can’t deny the popularization of Asian ingredients and how they’re making their way into the streets.”

The festival will span from May 1 to May 6, and the company will be putting on eight different events. “It’s really just about the popularization of Asian food in America,” Chang says. “We really wanted to bring a whole range of Asian food experiences to New York.”

The festivities will kick off with a cocktail party with food pairings. New to this year’s listing is a sunset luau, hosted by Hawaiian chefs Alan Wong, Roy Yamaguchi, Chai Chaowasaree, and Vikram Garg. “We’re trying to bring the island of Hawaii to the island of Manhattan,” Chang says.

Previous LuckyRice Festivals have drawn more than 6,500 participants. The Chiang Mai Dinner, hosted at Pok Pok, is already sold out. LuckyRice is also set to hold events in both Los Angeles (August 10) and Las Vegas (June 23) this year.

Here is the breakdown:

May 1: Epicurean Cocktail Feast
“Each chef-mixologist pairing is selected to highlight the role of cocktail culture in fine dining today.”
Price: $88

May 2: Sunset Luau
“Sunset luau will transport guests to the land of plumeria leis, warm breezes, kalua pig, hula dancers and mai tais.”
Price: $88

May 3: Chinese Wedding Banquet
Cabaret-style dinner meets Chinese wedding banquet
Price: $200

May 3: Chiang Mai: A Northern Thai Dinner
“Two Thai culinary masters devoted to faithful Thai cooking come together in a one-night-only collaborative dinner at Pok Pok.”

May 3: James Beard House: Salute to Asian Spice
“Join two of the country’s most celebrated Korean chefs–West Coast-based Sang Yoon (Father’s Office and Lukshon in Los Angeles) and East Coast-based Hooni Kim (DANJI).”
Price: $170

May 4: Grand Feast
“This is a gathering of the world’s top chefs serving up authentic as well as imaginative interpretations of the best that Asian cuisine has to offer.”
Price: $150

May 5: Night Market: Asian Street Food
“Multi-sensory street food experience that brings the flavor of Asian night markets from Taipei to Kuala Lumpur to the historic Archway under the Manhattan Bridge in DUMBO.”
Price: $50

May 6: Talk + Toast: A Sunday Cocktail Brunch
“Celebrated chefs from around the world will represent the diverse cuisines of Asia and perform cooking demonstrations while answering questions from the audience.”
Price: $50

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