Gun Couture: Firearms Industry Gets ‘Fashionable’


It’s long been a big problem for the fashionable firearm owner: How to hide a handgun and look haute couture at the same time.

Well, a report in today’s New York Times has some great news for the tres chic ranks of the U.S.’s 7 million concealed carry permit holders.

Clothing companies have started to dress up gun culture by marketing apparel that’s “a departure from the law enforcement and military look, known as ‘tactical,’ long favored by gun owners. The latest styles, by contrast, are called ‘concealed carry’ or ‘covert fashion.'”

One exec told the paper: “What we’ve tried to do is create a collection of garments that allows the end user to have stylish lifestyle apparel but have features in the garment that enable them to carry a weapon and draw the weapon quickly.”

For example:

“The company’s growing concealed-carry line includes a lightweight water-resistant vest coming this fall — the sort of vest that is standard and trendy at any mainstream outdoor shop but has strategic pockets for guns. It also includes a stealth compartment in front so the wearer can appear to be warming his hands while actually gripping a pistol in a waistband holster.”

How, er, convenient.

The article doesn’t go into much detail about women’s options.

Still, we wouldn’t be surprised to see the industry take the “shrink it and pink it” approach — as it apparently has with guns — or market more purses with pistol pockets “Created for self-defense. Crafted for self-confidence.”

And hey, if you’re a lady with a love of things that go boom and think that “looking the part is half the fun when shooting,” the internet can help you.

However, the internet cannot help you answer this question: seriously America, what the fuck?


Most Popular