What will they think of next?
TaxiTreats is a concept that recently won the New York Economic Development Corporation’s Next Idea Competition. The idea: to have built-in vending machines in taxicabs. Founder Brian Shimmerlik, a NYU graduate student who developed the concept alongside fellow student Tomas Grosskopf, was awarded $17,500 to fund the start-up.
The machine, mounted to the back of the driver’s seat, will sell energy drinks, snack bars, gum, mints, and over-the-counter pain relievers.
“Who hasn’t flown into New York, grabbed a taxi, and had a terrible headache?” Shimmerlik told Design Boom. “Who hasn’t been late for a meeting, immediately regretted skipping breakfast, and suffered for the rest of the day? Who hasn’t left a meal and thought, ‘Wow, I’m self-conscious about my breath?'”
Now before people get all excited, take note that TaxiTreats is still an idea. The concept is still in its preliminary stages and has not yet been approved by the New York Taxi & Limousine Commission.
This article from the Village Voice Archive was posted on May 2, 2012