Fruits are kind of amazing, and some will grow regardless of the space constraints put on them. Building on the old tradition of growing pears inside a glass bottle, Brazilian advertisers sealed developing tropical fruits in plastic molds that mimicked their clients’ juice boxes. They later left them in fruit bins at various grocery stores and amazed the crap out of people.
It’s really cool (and sad?) how the fruits will fill out the shape that’s given them, in this case leaving the Camp logo embossed on their skins.
Watch the video that walks us through the process, but do turn off the volume (for some awful reason they thought setting it to the tune of “Old McDonald Had a Farm” was a good idea)
This article from the Village Voice Archive was posted on May 17, 2012