“Try it…or not. We don’t care.”
In true Honey Badger fashion, that’s the motto of Red Mango’s new flavor — named after the Honey Badger video that went viral to draw nearly 46 million views since January 2011.
The Honey Badger flavor is made with nonfat frozen yogurt and honey.
According to a company press release: “Much like the iconic Honey Badger that stops at nothing in the wild, the frozen yogurt flavor is already showing its championship status on the store menu in the hearts, minds and online posts of fans of Red Mango.”
To keep the campaign true to its social media roots, the company announced the new flavor via Facebook, Twitter, Pinterest and Instagram.