Beer Foam Soft Serve Has Arrived (in Japan)


The Japanese beer company, Kirin, has a new “frozen draft” campaign, topping pints with a head of beer soft serve–it looks like ice cream but the frozen mix is 100% beer.

The idea is to attract a young audience getting seduced by cocktail and wine culture, and to keep drinks cold for ages (good news for anyone who takes half an hour to drink a pint of beer?). Despite what the soundtrack of this video suggests, at the moment it’s only available in Japan.

Reuters via NPR

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