We’re not sure what’s more unsettling: the fact that an East Village business is selling tap water for $2.50 a bottle, or that countless idiots will probably buy it.
That’s right, a “water cafe” called “Molecule” is now open for business right around the corner from the Voice’s East Village abode that’s offering filtered tap water for the (ahem) bargain price of $2.50 a bottle.
If you think selling tap water for $2.50 a bottle is a crock of shit, just wait — there’s more: according to the “cafe’s” website, a combination of certain vitamins that you can add to your pricey bottle of tap water (for an additional fee, of course), will help you with that “night vision” you’ve so desperately desired since Marvel Comics made you believe seeing in the dark was an attainable super power.
The snake-oil factory is located at 259 East 10th Street, where it
houses its $25,000 filtration system that supposedly deploys ultraviolet
rays, ozone treatments and, the Wall Street Journal reports, “reverse osmosis in a seven-stage processing treatment to create what they call pure H20.”
why would you need such an advanced process of water filtration? Well,
you wouldn’t — but according to the company…:
MANY FOODS AND DRINKS
CAUSE OUR BODY’S PH TO BECOME ACIDIC, WHICH CAN LEAD TO HEALTH CONCERNS.
ALKALINIZE YOUR WATER TO HELP COUNTERACT THIS IMBALANCE.
“ELECTROLYTES: HELP YOUR BODY RE-HYDRATE AND GET BACK INTO ELECTRICAL
BALANCE WITH THESE POSITIVE IONS, ESSENTIAL FOR NORMAL CELL FUNCTION.”
from “night vision,” one of the other miracles “Molecule” provides is
a “fountain of youth” elixir, which consists of tap water, vitamins C
and E, and green tea.
Additionally, if you’re in need of that
perfect tap water before a big photo shoot, you should try the
company’s “glamor shot” combo, which consists of a potpourri of “plant
extracts, minerals, and vitamins [that] combine to help your outer layer
look smooth and strong.”
If the pricey tap-water biz takes off, “Molecule” might want to
consider investing in some bovine — anyone dumb enough to pay $2.50 for
a bottle of tap water might also be interested in a steaming glass of