I overheard two film nerds–the kind that have hair in interesting places, talk like they need tranquilizing, and sound like they know stuff–having this conversation at a screening:
Nerd 1: “I found out what the only way is to make money off VOD.”
Nerd 2: “What is it?”
Nerd 1: “Make sure your film title begins with the letter A, B, or C! People are lazy and only look at the top, and those are the fims making the money. I know filmmakers who are actually changing the names of their films so they’ll be listed higher up.”
Nerd 2: “Is that how Bachelorette did so well?