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According to Advertising Age, the McRib is scheduled for another comeback in December.
According to a memo obtained by Ad Age from McDonald’s Operators National Advertising Fund, the chain’s national-franchise council, the McRib marketing window was originally scheduled for Oct. 22 through Nov. 11. But “after looking at ways to strengthen the fourth-quarter 2012 OPNAD calendar,” McDonald’s made the decision to move the sandwich promotion to the latter half of December, the memo said.
The McRib was available from October 24 through November 14 last year.
Throughout the years, the sandwich has prompted a sort of cult following and has inspired everything from a Facebook page to a McRib locator.
Advertising Age also said that in place of the McRib this fall, the chain will market two new products: the Cheddar Bacon Onion Angus burger and a chicken sandwich.