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Fashion brands like J. Crew and Uniqlo are recruiting NYC chefs as models for their brands, according to the New York Post.
Mission Chinese Food chef Danny Bowien is modeling for Uniqlo, the culinary team behind the Fat Radish is in a new ad for the prepster label Gant, and Michael Chernow of the Meatball Shop is posing for J. Crew.
“We believe that both clothing and food are crucial elements of people’s everyday lives, you can’t really live without either,” Kensuke Suwa, chief marketing officer of Japan-based Uniqlo told the Post.
Creative director Christopher Bastin of Gant cited the parallels between fashion and food “The same care and love goes into artisanal food, like homegrown tomatoes from a rooftop in Brooklyn, as does the finishing of an indigo-dyed Oxford shirt,” he said.