Talk about a major social media fail. On Wednesday night, a KitchenAid staffer tweeted this message: “Obamas gma even knew it was going 2 b bad! ‘She died 3 days b4 he became president.”
It was deleted shortly after, but not before the brand’s 25,000 some followers got wind of it.
The brand launched an apology afterwards:
And according to subsequent messages on @KitchenAidUSA, the staffer who posted the comment will not be tweeting anymore.
Cynthia Soledad, the head of the KitchenAid brand. released this statement to Mashable via email:
“During the debate tonight, a member of our Twitter team mistakenly posted an offensive tweet from the KitchenAid handle instead of a personal handle. The tasteless joke in no way represents our values at KitchenAid, and that person won’t be tweeting for us anymore. That said, I lead the KitchenAid brand, and I take responsibility for the whole team. I am deeply sorry to President Obama, his family, and the Twitter community for this careless error. Thanks for hearing me out.”
This article from the Village Voice Archive was posted on October 4, 2012