I love Brad Pitt, but his new ad for Chanel No. 5 is cringe-making in its hollow, pretentious drivel.
(I normally like hollow, pretentious drivel, mind you, but not when it’s this nonsensical and pseudo-profound.)
Recites Brad with a straight face:
“It’s not a journey. Every journey ends, but we go on.
“The world turns and we turn with it.
“Plans disappear. Dreams take over.
“But wherever I go, there you are. My luck, my fate, my fortune.
“Chanel No. 5. Inevitable.”
Ugh. I hate the use of the word “journey,” even if they’re telling us it’s not a journey.
And the rest of the ad’s thoughts belong in the intro to a soap opera or maybe they should be stuffed into a San Francisco fortune cookie.
But Brad sure is cute.
This article from the Village Voice Archive was posted on October 15, 2012