In a new campaign from Animals Australia, a video addresses animal welfare and factory farming in song. A cute piglet sings “Somewhere” from West Side Story, and is joined by a chorus of caged pigs and chickens.
Watch the video below:
The Make it Possible campaign suggests factory farming would slow down if the demand for meat wasn’t so high, and encourages eating less of it, or none at all. A longer explanation of the campaign, along with a few clips of behind-the-scenes practices at CAFOs and earnest appearances from Australian celebrities, follows the two-minute song.