Coca-Cola has marketed itself as the happy-making drink for more than 100 years. Now the company admits they’re a fat-making drink, too.
Coca-Cola will run this ad during some of the highest-rated shows on CNN, Fox News, and MSNBC in hopes of proving to the world that the number 1 beverage company isn’t really trying to make you fat. Instead, they want people to come together to fight obesity . . . but also drink their products.
The company is taking responsibility for contributing to weight gain, but here they also talk about all the wonderful things Coca-Cola is doing to help curb obesity. Out of the 650 drinks in the company’s portfolio, 180 are low- or no-calorie choices. Smaller-size cans will be stocked in 90 percent of the country by the end of 2013. School vending machines try to only carry juices, water, and low-calorie options. Scientists are on the lookout for more zero-calorie sweeteners.
Obviously, there are flaws Coke’s new marketing campaign. There are still 470 beverages filled with empty calories. Consumers want bang for their buck and might not buy the smaller-size cans if they’re not priced well. Kids will find a way to drink sugary soda in school. And let’s not even get started on the health risks of artificial sweetener.
Mark Bittman, the anti-soda New York Times columnist who most recently called out Beyoncé for her partnership with Pepsi, told Grub Street that Coke’s ad was “deceitful.” He said, “All calories are not the same — those from soda and other sugar-sweetened beverages are actually worse than others. So it’s up to us to remember that Coke makes its money selling sugar-sweetened beverages, and even when they’re apologizing for that, as they appear to be doing here — they’re still selling them.”