Hush, hush, sweet…everyone! Stop saying the three words that seem to pop up in every conversation, interview, article, blog, and Facebook page these days, just because people are too lazy to come up with fresh, meaningful language.
Separately, these words scream “cliche,” but when used together, they practically create a world health crisis.
And those words are…
It’s really become an epidemic. I recently went to an event where you got to interview the creative team about their upcoming project, and every one of them seemed to be using some combination of those words, usually all three at once.
“It’s an iconic journey that really resonates with audiences” was the most common utterance.
And of course, when you’re drawing upon such musty verbiage, you can randomly switch the words around and it won’t matter a bit. “It’s a resonant journey that’s becoming really iconic” would be perfectly fine. Or “It’s a resonant iconography that becomes a significant journey.”
And it never ends. The other day, I turned on the TV and someone was being interviewed about her own vehicle: “It’s quite a journey,” she said, as I instantly felt queasy. “We’re basically taking iconic images…” Oh no! Don’t say it! Hush!…”and we feel they resonate with audiences.”
Oh, dear God. SHUT UP!!!!
I’m iconic and I’ve been on a very long journey and if anyone uses those words one more time, my screaming will resonate!