From Christian Viveros-Faune’s story:
Though they avoid Daft Punk’s robot helmets and the brightly colored balaclavas of Russian art activists Pussy Riot, the Bruces have nonetheless shunned the art world’s star system by creating a fantastical, even absurd image for themselves. A shifting cast of young characters that rotate around a pair of late-twentysomethings, the artists claim to represent “the estate of Bruce High Quality,” a fictional “late social sculptor” who died tragically in 2001 in the World Trade Center disaster. Anonymity, the Bruces figured out early, means control.
Photographs by Sam Horine