While Green Desk’s new kitchen incubator could use a catchy name (The Shops on Kent Avenue? The Mall of Williamsburg? House of Hipsters?), tenants in the space continue to make their debut, and Brooklyn Cupcake and Vapor Lounge New York are the latest to open for business, joining Essbar Juicing in an address that could become Williamsburg’s version of Chelsea Market–but like you know, totally more Brooklyn.
The popular cupcake shop, which celebrates the grand opening of its fourth location on Saturday, offers flavors like tres leches and guava con queso in homage to the owners’ Puerto Rican and Italian heritage. And at a time when residents worry corporate chains are ready to replace beloved Brooklyn institutions, the founders’ local Brooklyn roots and familiarity with the waterfront’s transformation is a good sign that local food entrepreneurs will continue to thrive.
Vapor Lounge New York, a space that specializes in providing different flavored vapors for those looking to curb their smoking habit, is the first store of its kind in New York. And with flavors like cheesecake, caramel, and tiramisu, vaporizing might help you kick your smoking habit and sate your sweet tooth. Owner Ilona Orshansky, who moved from San Francisco to Williamsburg due to its artistic reputation, offers free tastings to those curious.
And because it would be shame to put a good view of the Manhattan skyline to waste, the creators of the DUMBO loft just launched the W Loft, a rooftop event space now hosting a variety of parties.
This article from the Village Voice Archive was posted on August 9, 2013