When The New York Times informs the city it’s on “Kenny G alert” because the smoothest smooth jazz musician would be performing outside Times Square’s Hard Rock Cafe, you heed the call. For several hardcore, middle-aged male fans, many confused but delighted tourists, and one shocked doubledecker bus driver, the call was much appreciated on a rainy Tuesday afternoon.
The legend of both music and hair performed atop the Hard Rock Cafe’s sign — adorned for the day with Charmin’s new “Soft Rocks!” slogan — in order to promote the “ultra soft” new “pillow technology” of Charmin Toilet Paper. In an attempt to put Charmin bear family out of work, KG performed three tunes on his sax, including a rendition of “My Heart Will Go On” from the Titanic. In addition to the millions and millions the Sax Man was no doubt paid to be the living embodiment of the world’s saddest, most perfect synergistic branding opportunity, we hope they also gave him some of that ultra-absorbent, ultra-soft TP to help soak the rain from his luxurious curls.
See also: The Best Jazz Shows in NYC This Month
The man next to me noted with a smile that he “could listen to [Kenny G] play all night.” Well here’s your chance, guy. Kenny (O)G performs “My Heart Will Go On” (and makes the world a better place) in the video below below.
(Video courtesy Brittany Spanos’ phone.)