By Paul T. Bradley
Perhaps you’ve heard about all of the crazy sponsorships celebrities are getting to simply show up to Coachella and wear clothes.
Glee actress Lea Michele is said to receive $20,000 from Lacoste to wear the French fashion label’s clothes, while Spring Breakers star Vanessa Hudgens is getting paid $15,000 by McDonald’s to attend the three-day event, reports New York Daily News. Since Lacoste and McDonald’s are set to throw their own respective parties, it’s likely their deals include attending those bashes.
But that’s just the beginning! Our VIP tipster Bradley T. Paulson brings us a whole rash of super celebs who have gotten way crazier sponsorship deals.
Brand: Amnesty International
For the benefit of human decency, Diplo is being paid to wear a shirt. Any shirt.
Celebrity: Gwyneth Paltrow
Brand: Ugg Boots
Pay: $15,000, plus the opportunity to design a new line of Earth-friendly, compost-lined Uggs.
Fresh from her break-up with Chris Martin, Paltrow, seeking to re-prove her hipness, has been spotted on the festival grounds wearing Uggs that go up to her armpits, while talking about drape design with Prince.
Celebrity: Wolf Blitzer
Brand: Greyhound Bus Lines
Pay: A free bus ride to the festival
Courtesy of the only brand going that’s hotter than Blitzer himself, the CNN anchor will be arriving in style. Unfortunately, coming from Washington D.C., the bus makes stops in Baltimore, Tallahassee, Indianapolis, Missoula, Austin, Omaha, Lawrence, Seattle, Santa Fe and Anchorage, before finally arriving in Palm Desert, at which point Blitzer will be forced to walk the final 10 miles to the Coachella grounds. He is not expected to arrive in time for weekend two. He also will receive a Greyhound t-shirt.
Celebrity: Robin Thicke
Brand: Summer’s Eve Douche
Nobody has more of an understanding of douche than Robin Thicke
Celebrity: Danny DeVito
Brand: Marithé et François Girbaud Jeans
Pay: $25,000, plus a free belt.
DeVito’s ass looks exquisite in ’90s fashions
Celebrity: Chris Brown
Brand: The State of California / California Raisin Advisory Board
Pay: Less prison time
As part of a plea deal with the State of California, Brown has been walking around wearing a California Raisins costume. This may or may not be true. We heard it through the grapevine.
Celebrity: Pharrell Williams
Brand: The Russian Federation Tourism industry
Pay: $15,000 and a Crimean harem
Having realized what a hatwear trendsetter Pharrell has become, Putin is paying him to sport an authentic Russian babushka during the festival, made from the hide of the nearly-extinct Asiatic Black Bear. Hot in herre, indeed!
This article from the Village Voice Archive was posted on April 13, 2014