Hi haters. Rapper Daytona has nothing but love for you. The Bronx native lets his detractors fuel his flow on “All Love,” his new, summer-ready single with producer Harry Fraud.
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“A lot of cats showing the fake love. It was me just letting them know, I know what it is but you’re not going to hear any negativity out of me,” Daytona remembers the conjuring the song’s concept while traipsing around his East Village block. “It’s all love.”
“All Love” has a distinctly different bounce than what you expect from Harry Fraud, who has been experimenting with markedly emo sounds for Sam Smith and Bipolar Sunshine as of late. It’s intentional. “It’s left-of-center shit,” says the Brooklynite. “When I send this to people they say, ‘This sounds like dancehall.’ Dancehall? We weren’t thinking that at all. We were just cooking.”
Expect more left-of-center shit. Led by “All Love” and “Type Ish,” Harry Fraud and Daytona are prepping to release a collaborative, free mixtape this fall.
Fraud recently signed Daytona to his Surf School Recordings imprint after initially working with him on 2012’s “Low,” a regional buzzer, which garnered headway after being remixed by Jadakiss. “I’m not trying to work with the flavor-of-the-month artist and jump on a bandwagon. I want to build a vibe,” Fraud explains. “With Daytona, we started doing a couple songs and it just started coming out so good.”
This sonic marriage has been a decade in the making for Daytona. Then known as “Kid Daytona,” he signed his first major label deal the day he graduated high school and despite respectable cosigns and local name recognition, he has largely remained in New York City underground rap limbo. This vet is ready for his big break. “I want to go where I always felt I could have gone, working with someone like Fraud, who’s talent is just limitless in different genres. I always had these things in my head but could never put them into fruition,” Daytona says. “In terms of the public, they still don’t know what it is I can really really do. This project is just the start of many things to come.”
“I just think he’s evolving so much song-to-song, that I don’t want to put a cap on him. I just want to let him go,” adds Fraud. “We’re just trying to establish his new, fresh feel. I want to give him a fresh start to things. Daytona’s not resting on anything that he’s done. We want to show and prove from scratch.”
In addition to the Daytona project, the tireless Fraud is also working on a SRFSCHL compilation; a follow-up to last year’s fan favorites Adrift and High Tide. He’s secretive on which artists will make the tape, but promises he’s going beyond his purview. “There are a bunch of artists that I do work with, but I tried to branch out to different rappers that maybe I haven’t done a song with yet. It’s a good way to showcase the artists I have signed to Surf School amongst the independent talent that’s out there. I really did try to keep the vibe kind of, indie. Dudes that are out there grinding for themselves.”