Want to look like one of those cool New York girls who doesn’t have to try to look cool? Small but carefully stocked, BOC New York on the Upper West Side is the place for you. If you’re prepared to drop a little dough on some serious basics, you can’t go wrong with a flinty-colored cashmere sweater by Inhabit; or denim, weathered just right, from Iro Jeans. From there, simple accessories are all you need: Snuggle up in a luxe, muted scarf from Franco Ferrari or feign glamorous aloofness in a pair of wood-framed sunglasses from 1Love. Bonus: The sweet salespeople are refreshingly free of attitude — always a plus in this 90 percent great, 10 percent annoying town.
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