It’s a fact: Taylor Swift’s new single, “Welcome to New York,” is bullshit, but now that we know it was a PR campaign coordinated by NYC & Company, the city’s tourism bureau, some of her latest Instagram photos at least make more sense.
Because there are no brick walls or sweaters outside the five boroughs.
And what thou on Twitter giveth, thou on Twitter shall receive. Having endured skyrocketing rents and tenant harassment, some folks — including none other than the real El-P — took T-Swift’s latest hashtag and corresponding tune as a cue to skip town:
taylor swifts new song “welcome to New York” makes me want to finally move from New York.
— el-p (@therealelp) October 20, 2014
— Moises Aloof (@MoisesAloof) October 27, 2014
Of course, there’s always going to be that girl who’s just as excited as T-Swift is. You know these people. You probably were this person: the cheery tourist, the wide-eyed NYU freshman, the starry-eyed idealist here to “pursue your dreams.” Someone for whom nothing — no matter how gross — can sour your experience.
Just saw my first rat in the subway! #officiallyanewyorker
— Kejal Macdonald (@KejalMacdonald) August 19, 2014
Don’t worry, friend; sentiments like those fade fast. And in their place will come hardened wisdom.
— Drew Elovitz (@DrewBlahBlah) October 27, 2014
— Tri Branch Vo (@tribranchvo) October 21, 2014
— Tyler Reimers (@TweetThatTy) October 27, 2014
— Carrie Courogen (@carriecourogen) October 27, 2014
let’s just promote some pop star from godknowswhere, usa writing love letters to a city she understands only superficially #WelcomeToNewYork
— tara. (@taraasaurusrex) October 27, 2014
New York snark is timeless. Like a beautiful diamond, or a wine that gets better with age. It was around before T-Swift, and it’ll be there long after.
— Harlan Vaughn (@harlanvaughn) July 13, 2014
So, Taylor, welcome! Watch out for the rats.