If you’re going to pay $500 for bottle service anyway, what’s $75 to cure your hangover the next day?
That’s the logic behind the Hangover Club: a business that offers an IV drip for people who need to bounce back from the nausea, headaches, and feelings of despair/shame brought on by overindulging in the sauce.
The way the Hangover Club explains it, a registered nurse hooks your arm up to an intravenous drip that pumps vitamin-rich, electrolyte-filled fluids into your veins until you’re feeling great. The pros can also add prescription-strength nausea or pain medication for those who need it.
“We like to call it the ‘whoops!’ button,” says Lynnette Ayuso, a registered nurse and the senior infusion specialist at the Hangover Club. “People do drink and unfortunately sometimes we go a little overboard and the aftermath is feeling very dehydrated…essentially, what your body needs is cellular hydration. The IV fluid is going directly into your bloodstream and replenishing the thirsty cells in your body.”
In New York, at any rate, the fad is still going strong: A competing hangover recovery company, the IV Doc, has locations in San Francisco, New Jersey, and Chicago. And the Hangover Club itself has reached out to spas and nail salons, hoping to help tired party girls kill two birds with one stone.
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And now it’s time for something new. These mystical elixirs designed to cure any hangover are about to be placed on…a bus.
“The plan is to have this bus available every Sunday through the end of football season,” says Ayuso. Plans for the bus after that are still to be determined, she says, but you can give the company your cellphone number in exchange for text messages about coming locations.
On New Year’s Day, the bus will make its epic debut outside of Bounce Sporting Club in the Flatiron from 11 a.m. to 7 p.m. So far, about 50 people have signed up to receive a discounted drip there. Those who opt for the $75 IV treatment will earn themselves free entry to Bounce, where they’ll be greeted by top club DJs, college football, and — ohgod — more alcohol.
Apparently, intravenous hangover cures are good for nothing if not helping you continue to party:
“It’s going to be crazy,” explains Casey Tarnas, of Entertainment Fusion Group, which does PR for the bar. “It’s one of the biggest days of the year for Bounce…so people just keep going.”
For plebs who can’t afford the luxe hangover cures from medical professionals, though, there’s still hope. Bounce Sporting Club co-owner Yosi Benvenisti is a nightlife veteran, and his secret to a lifetime of partying includes Tylenol or Advil before bedtime and staying hydrated when you wake.
“Personally, I start off with a cold-pressed Raw Thai Coconut Water from Liquiteria,” he says. “It’s full of essential vitamins and electrolytes to help get me out of bed.”
Next, Benvenisti goes for a perfectly greasy burger, preferably with a sunnyside egg on top.
But the real key to flouting the Rule of the Roadies? Being choosy about that first drink. Benvenisti recommends a shot of his own club’s “house-infused Banana Jameson.”
“It helps take the edge off,” he says. “And bananas are full of potassium, so it’s a win-win.”
With that kind of attitude, it sounds like some folks may need to hit that “whoops!” button a second time.