The show lasted about an hour, wrapping up a little after 9 p.m. Kanye brought out a number of guests, including Pusha T, Big Sean, Travi$ Scott, 2 Chainz, and Fetty Wap, and he ended the concert with “Only One.” The concert was live-streamed over YouTube, but the video’s since been made private. If it goes back online, we’ll post it here. Here are a few photos from the show tonight, shot by C.S. Muncy for the Voice.
A sneaker making its exit from a cardboard box is hardly an event worth showing in a movie theater or shutting down a few city blocks for, but hey: If there’s anything we’ve learned this week, it’s to expect the unexpected as far as Kanye West is concerned, even if the expected is loud, proud, and over the top.
He may have already made headlines earlier this week for his stunt at the Grammys, but now West is at it again, blitzing New York with a free set on February 12 in the name of Yeezy. The first annual Roc City Classic will take place in the Flatiron at the corner of 26th and Madison this evening, with West himself and Kevin Durant headlining the main event at 8 p.m. For those outside of the Tri-State area, the Roc City Classic will be livestreaming here. The show is free, but if you’re interested in belting out Rihanna’s part in “FourFiveSeconds” in the presence of Yeezus himself, you’ve got a few options: Tune in to 105.1 FM in hopes of scoring tickets from Power 105, text “BOLDMOVE” to 95577, or book it to one of the Adidas stores in the city and show the cashier your Adidas Confirmed app on your phone.
The release of West’s collaboration with the athletic brand is drawing nigh, as the Yeezy 750 Boost goes on sale this Saturday, with the official debut of the shoe taking place this afternoon in New York. The Yeezy debut will also be broadcast in theaters in 25 cities across the country (which have all sold out as of this morning).
For those of you who plan on hanging out in the Flatiron this evening? Don’t, and avoid the area like the plague if you were planning on driving. The residents of the neighborhood are furious that the city OK’d an entertainment event of this nature in their stomping grounds, stating in a letter to Mayor de Blasio’s office from Manhattan Community Board 5 that the Roc City Classic is “inappropriate in terms of scale, duration, volume, and impact for this dense commercial and residential area of our district, and will result in an unacceptable impact on neighbors and businesses.” Broadway will be shut down from 23rd Street to 26th; 24th and 25th between Sixth Avenue and Broadway will be closed, as will 26th between Madison and Sixth.
As for West, he picked the perfect date to not only launch Yeezy but potentially debut new music: Mercedes-Benz Fashion Week kicks off today, so he’s got the fashion crowd present and accounted for. And the Roc City Classic is set to capitalize on the excitement brought about by the NBA All-Star Game Weekend, which starts with an All-Day Dunk-A-Thon this morning and culminates in the NBA All-Star Game just a few blocks away at Madison Square Garden on Sunday. West recently released “Only One,” a touching declaration of love for his daughter, North, as well as “FourFiveSeconds,” that collabo with Paul McCartney and Rihanna. Rumors of a new Kanye album have been swirling for months, and a number of esteemed collaborators and producers who’ve been “all around the world” recording the new material have confirmed their involvement in the forthcoming release.
Could we hear new West material today? It sounds like he’s created the perfect storm to do so with Yeezy at the center of it, so here’s hoping the music outshines the publicity stunt.