Kendrick Lamar to Pack Rough Trade NYC for To Pimp a Butterfly Signing


Hooray for playing hooky. Kendrick Lamar, on the heels of the (surprise!) release of this new album, To Pimp a Butterfly, will offer a special signing for the first 2,000 records sold at Rough Trade NYC in Williamsburg March 20 beginning at 1 p.m. Fans who purchase the record will be given a wristband allowing them to return at 4 p.m. for the meet, greet, and signing. Lines will start forming around 3 p.m., so if you want a shot at saying hey to K-Dot, get thee to the L train, stat.

To Pimp a Butterfly has made countless headlines in this past week for its high anticipation and ambiguous album release. Lamar’s most recent New York appearance was his Saturday Night Live guest spot last November, where he dazzled and teased with new material.

Judging by Lamar’s current position at the center of the musical universe, if you’d like a chance to meet him, now is the time to start practicing your most convincing fake cough so you can make a speedy exit from school or office.

Update (1:19 p.m.): Looks like the line is already snaking down North 9th.

Kendrick Lamar fans on line for the signing today at 4pm! It’s not too late to come down and jump on it! #kendricklamar

A photo posted by Rough Trade NYC (@roughtradenyc) on

Kendrick Lamar will sign the first 2,000 copies of To Pimp a Butterfly sold today starting at 1 p.m. at Rough Trade in Williamsburg (64 North 9th Street, Brooklyn).


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