Rappers and cereal: a combination so hearty it justifies a whole blog dedicated to the cause. But Harlem rapper Cam’ron doesn’t constrict himself to just a quick photoshopped picture with a clever pun title. No, instead, the rapper behind the infectious ode to cocaine opts to release his own brand of the day’s most important meal. From Friday, 4/10, through Sunday, 4/12, Cam’ron’s Killa Crunch, a breakfast option that serves “some material too killa for human consumption,” according to the tagline, will be offered up by bodegas and stores scattered about the city.
Hungry fans can check on Cam’ron’s and Virgin Mega’s social-media channels here and here to pick up clues as to where the boxes can be located and follow along for a chance to taste the mysterious crunch. This cereal campaign is a collaboration with Virgin Mega, who are in the process of launching a new fan-centric app.
The boxes are filled with what appears to be Cheerios met with colorful butterfly-shaped additions, but better goodies. Cam’ron promises a T-shirt and $100 cash waiting inside each package, which is a far better prize than the “Cam’borghini Collectible Toy” offer that graces the cereal’s cover.
This isn’t the first time Cam’ron has thought outside the box. Last fall, he offered Cam’ron Ebola Masks online so that fans could “wrap it up and protect [themselves] from Ebola just like Killa Cam!”
Killa Cam, a rapper who notoriously never backs away from a public feud (as seen with Jay-Z and 50 Cent), hasn’t aimed his cannons at anyone in particular yet, but if I were in Count Chocula’s or Cap’n Crunch’s PR camp, I’d be getting ready to batten down the hatches.