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Best Place to Spot a Celebrity


The edifice at 30 Rockefeller Plaza has had many names over the years. From 1937 to 1988 it was known as the RCA Building. Throughout the 1990s and early 2000s, it was the GE Building. And now, as of July 1, Comcast’s bold-lettered logo officially sits atop the iconic skyscraper’s 70-story façade. It matters little whose name is on the lease. As long as 30 Rock remains the headquarters of NBC and home to programs like Saturday Night Live, Today, Late Night, and The Tonight Show, the building will continue to reign at the premier location to spot ultra-famous musicians, actors, athletes, and politicians as they swing through the city. Rockefeller Plaza is a tourist destination in and of itself, but for many celebrities, 30 Rock is where they go to work. Strolling through the building’s high-ceilinged art deco halls, a New Yorker on the lookout might run into anyone from Questlove to Kenan Thompson to Fred Armisen to Jimmy Fallon. You never know. 30 Rockefeller Plaza, Manhattan 10112, 212-632-3975,

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