"I design for people who like to laugh, feel sexy, and look smart. I choose to live in New York way before I had a brand or any dream to start one. I came of age in the city, and it's where I discovered my calling." — Samantha Pleet, samanthapleet.com
"New York style has always appealed to me because there are no rules. I've never felt like 'trend' applied to this city, and that's really refreshing. Having a company in New York has given me the opportunity to create my own schedule, and some of the best days have been visiting museums for inspiration, afternoon lunches with clients in neighborhoods I've never explored, or wandering through farmers' markets during the summer."
— Erica Peterson, StvdioBrooklyn.com
"New York's clash of world cultures and lifestyles creates an incredible fresh mix where it's easier to break the style norm, where more things are allowed and easily accepted. I design for the city nomad — the metropolitan dweller, explorer, and global citizen. The active man whose daily life adapts to different environments. The man who wants to wear constructed comfort from the gym to the boardroom. He gets inspired and comes back and infuses his life with his experiences." — Carlos Garciavelez, garciavelez.com
Olivia: Palmiers du Mal top, $395; Adrienne Landau fur, $195; Amber Poitier cuff, $100; Stylist's own socks; Dr Martens sandals, $95 Rhyan: Bluma Project earrings, $84; Babyghost dress, $175 Francesco: Religion long-sleeve top, $170; GARCIAVELEZ vest, $580; Model's own jewelry
"New York style is so diverse. It is fearless, effortlessly cool, and has the ability to be practical while also being impractically fabulous. I design for a unisex customer. Someone who is innately creative, compassionate, and bold regardless of race, age, religion, or the sex they were born with."
— Wesley Berryman, wesleyberryman.com
We Who Prey earrings, $100, and necklace, $375; Varpu Rapeli dress, price upon request
"New Yorkers don't shy away from risks, but do so in a sophisticated and effortless manner. The New York look speaks to the lifestyle. It's forward, but there is a transitional ease needed for days that take you all over the city without having time to go home and change. We love women who have a strong sense of style but don't take themselves too seriously."
—Whitney Pozgay, whit-ny.com
Amber Poitier earrings, $100; Daniel Silverstain top, $310; Stylist's own hoodie
"New Yorkers' style is unique because we are exposed to new styles and trends before anyone else in the world. Fashion is our vehicle to express individuality. I design for women who want something that stands out. I design for women who want to get complimented on how they dress."
— Reuben Reuel, DemestiksNewYork.com