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A Sense Of Urgency Is Driving Financial Service Expert Brandon E. Beal


An understanding of time has allowed for Southern California’s Brandon E. Beal to find stability despite life-changing choices and events. He described the difficult decisions he has been forced to make in order to keep progressing: “Being a former professional athlete, I always assumed that was what I would be doing until the day I die. Due to injury, that did not happen. I then found personal training and absolutely loved it because I was able to help people achieve a goal they otherwise could not achieve on their own. Unfortunately, in Southern California, trainers come a dime a dozen. And even though it was my passion, my passion was unable to pay the bills. I knew I needed to do something different, but I also knew that I wanted to be helping people. I found the financial services industry and discovered a love for the work. This is my calling! Even though I always saw myself as a professional athlete, I think God put me in a better position.”

Brandon is now CEO of the highly successful Beal Financial Group. He has overseen the massive growth of a company he started with no previous experience, and in June of 2020, Brandon partnered with the Integrity Marketing Group amid the recent pandemic. This $5B company is the nation’s largest independent distributor of life and health insurance products. They partner to hire and train life insurance agents and streamline business functions through their extensive infrastructure of human resources, IT, compliance, social media, lead generation, and operational areas of support.

There has been a key factor throughout Brandon’s entrepreneurial journey, and that has been his mindset. He says, “my competitive drive and innate nature tell me to win! Win at all costs. There are no tomorrows. There is no I will do it later. I have come to understand that we do not have time. We think we do, but once you have done the math, you too will come to the realization that we just do not. My sense of urgency to become the best version of myself is unparalleled.” This awareness is what Brandon believes separates him from other competitors. He stresses, “I think what separates me from other competitors is my innate sense of urgency to obtain financial freedom. I am always looking ahead, looking at what I want my life to be like. That drives the hell out of me, and it makes me relentless.”

Finally, Brandon has been able to combine his drive to grow his business with the relationships needed to maintain clients. He explained how he interacts with customers: “I build my client’s trust simply by being a friend. Being family. I let them know I am going to take care of them. And that I am not going to recommend anything I would not provide to my own mother, father, or grandparents. I let them know they are cared for, and their needs matter to me.” A combination that is sure lead Brandon and his company to new ranks.

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