Although much has changed for Happy Jewelers over the years, its basic philosophy has not. Gabe and Danny Arik are at the top of the jewelry industry with their Happy Jewelers store in Fullerton, CA, as well as their online store. Pushing the envelope with each new product and customer interaction, Happy Jewelers provides cutting-edge designs for each client they take on, including some high-profile customers like Los Angeles Dodgers pitcher Clayton Kershaw and Academy Award-nominated actress Gabourey Sidibe. For the Arik brothers, though, the business comes naturally and since they’re family, the Happy Jewelers’ environment reflects that.
“We treat our team members and our customers as if they are walking into our home,” Gabe shares. “We don’t want people to feel intimidated walking into a jewelry store.” One of the aspects of the Happy Jewelers business model is the superb customer service they provide and the attention to detail they are able to provide in the design process. The Arik brothers are able to see every step of the process, from designing to production to complete customer satisfaction.
Such autonomy exists for the Ariks due to the fact that they own their own manufacturing facility, which gives them total control over the quality, timing, and pricing of every piece they create. Because we manufacture everything ourselves, we can create the most cutting-edge designs, offer the best pricing in the industry, and maintain optimum quality control,” Gabe added.
Happy Jewelers has been owned by the Arik brothers since 2000, and they represent a second generation of jewelers. Gabe and Danny implement the same core values they were taught by their father, while adding some of their own as well.
The brothers started their business in their teenage years, so they needed all the knowledge they could gather to break into the industry. Proving themselves as a viable business to suppliers, customers, and competitors alike, the Arik brothers have taken Happy Jewelers to new heights.
Surrounding themselves with a high-class team of jewelry specialists, they are also beginning to continue the family tradition by including their spouses and children in the company. With a passing on of the family business, the Happy Jewelers legacy of unparalleled product quality and customer service will continue for decades to come.