Chicago, America’s third most populated city, comes to the forefront of any discussion about the best American cities for nightlife. It’s located at the shores of Lake Michigan and has some of the best restaurants and clubs. The city attracts thousands of tourists who come to enjoy the glory of Chicago. It serves a spectacular variety of activities that you can enjoy at night. There is almost something for everyone from the vivid nightclubs, lively bars, uniquely crafted beers, and popular live music concerts.
But have you ever wondered about the people behind all the organization, management, and promotion of these events? Meet Josh Brusilovsky, one of the people behind successful nights at nightclubs in Chicago. Josh Bru, as he is popularly known, spent the last four years booking artists throughout different nightlife venues across Chicago and other cities in the U.S. He has spent over $250,000 in artist bookings who have given some of the most electrifying nightclub performances.
Josh Bru owns an entertainment company based in Chicago and he is the leading talent buying scene in the city’s nightlife. He partners with celebrities, popular music festivals, and other powerful talent organizations in the industry. This helps him get access to some high-ticket artists to book. He has booked numerous celebrities including the legendary DJ Khaled, Migos, Jack Hallow, Playboy Carti, 24KGoldn, Blueface, Shoreline Mafia, Travis Scott, and Saweetie.
Josh partners with a venue, particularly a nightclub, or concert hall to attract attendees and patrons by running a full-scale promotional campaign throughout Chicago. His promoters carry out the promotions, typically a social media campaign including giveaways and prizes. They use various promotional techniques meant to drive ticket sales and foot traffic for the events. Over the years, Josh has established a long Rolodex of previously existing clients and that he uses to attract bottle service clients. He considers booking talents to be the most expensive and critical part but most important and does it perfectly. To Josh, a successful event is one where the nightly income surpasses 3-4 times the artist’s cost. He considers it to be a simple and good metric to make money constantly.
‘Artist booking’ in his context is for the after shows and after-parties where he creates a separate event for people to have fun and hires artists to add more attraction to the event.
He entered the industry after doing promotions for smaller nightlife venues in the city. This was his part-time hustle as he was still a business student at DePaul University. Several years later, he had started his entertainment company employing dozens of promoters who marketed his events throughout most Chicago colleges. Like any other player in the industry, the pandemic slowed down his business, but he is already making a swing back to full action.
Stronger than before, Josh is looking into artist management and A&R. He wants to work more hands-on with artists. He intends to utilize the connections he has made over the past years and apply that to the management role to further his artists’ careers. And as they say, a good manager should keep the gigs flowing while positively impacting the artist’s brand. This is precisely what Josh promises to deliver.