The new major market player in women’s intimates is Love Loren.
From its inception in 2015, Love Loren has always been a tech-savvy, forward looking women’s lingerie and loungewear brand designed to give women both comfort and sex appeal.
By combining the best of both worlds and keeping the female influence as its primary driver, Love Loren has developed a contemporary line that empowers women and gives them both ownership as well as versatility.
In the last few years, and especially during the pandemic, Love Loren’s online sales have catapulted, making it a serious e-commerce player and bringing it to the doorstep of department stores and online retailers,
The future, therefore, is very bright for Love Loren, both in terms of its D2C growth but also in terms of its horizontal integration within different retail platforms and in new markets.