NFTs represent a booming marketplace of more than $2 billion and growing, just in the first quarter of 2021. NFTs are also getting blockchain back to its original promise of democratization and digital scarcity, creating another multi-billion-dollar segment like esports, online gaming and the lucrative business of digital consumables or in-app purchases. Content creators in the internet era have long suffered from an insidious socialization of their creativity and intellectual property along with a privatization of gain—typically at the hands of often usurious publishers, producers or auction houses. The rapidly evolving NFT market is changing these dynamics. Leading the momentum in this space is Zevi G.
He is a prolific and steadfast artist who uses his studio to bring unanticipated creations to life. In a world where love, unity and kindness have become a scarce commodity Zevi is determined to make a change using his art and many compelling characters to spread a powerful message.Zevi G. is best known for his larger than life sculptures. The permanency of the large-scale pieces appeals to him on many levels – he feels that the pieces have roots, and a presence. The creative process is time consuming and costly. To simplify the process by way of explanation, the first step is the raw prototype followed by a lengthy sanding process to create the perfect smooth finish. The piece then goes into the mold process and on to the finishing process. Most of the large pieces are intended for public spaces or private gardens aiming to reach a wider audience.
Zevi’s genesis drop with MakersPlace, Love, Joy, and Crypto, has a primary focus on celebrating the enthusiasm crypto has created and spreading that wealth with others. It is launching tomorrow, and the schedule is here. Zevi G. has a long term focus on creating art for collectors to the benefit of everyone in the community. He keeps his production very limited and due to the size and nature of his art, all of his work lasts forever. NFTs are no different in that regard. NFTs are not a fad and while the market may be a little frothy, comparisons to the greed-fueled, internet funny money ICO bubble miss the more powerful undercurrent of what NFTs represent. They represent a shift in power structures to a creator economy. NFTs have been developed and sold by historically underrepresented black artists, for example, whose art continues to draw a loyal following as distributed as blockchain itself. To learn more about Zevi G, visit his website.