As social media has become wholeheartedly infused into mainstream modern culture, a new form of demand-based talent has emerged: influencing. Acting as the proverbial tastemakers of the digital generation, platforms like TikTok and Instagram have helped everyday people from across the globe explode their popularity online, with many people climbing into hundreds of thousands or millions of followers solely on the back of a single viral post. But as the Peter Parker principle goes, ‘with great power comes great responsibility’ — and many newbies to social media fame subsequently don’t know how to handle their digital success, making rookie mistakes and losing out on turning fledgling popularity into a navigable career. Enter Moxy Management, an innovative talent agency that’s seized the social media moment to help transition newfound influencers into their new professional roles and set them up for enduring long-term success.
“Influencing itself is such a novel industry that there isn’t much guidance available on how to navigate it,” said Moxy’s team, led by influencers Slater Davis and Ryan Nassif. “Once you gain a substantial following, influencing becomes far more than just content creation. Suddenly, new influencers have to deal with tax hurdles, time management, public relations, brand deals, networking, and so much more that they may never have expected, much less been prepared for. This is where we come in. With our hands-on approach and family-style office, we aim to make the transition into ‘influencership’ as seamless as possible.”
Providing its models with the state-of-the-art technology to help strategize upcoming posts and fostering heightened engagement with each model’s built-in loyal fanbase, Moxy gives its influencers the toolkits to grow their following to new heights and bring them over to new platforms, including paid-content sites. Once reaching a consistently profitable scale, Moxy then presents its in-house financial services to its talent, allowing them to make sound investments with their steadily flowing influencer revenue and ultimately creating long term wealth.
“Full-service is the best way we have found to define what we do for our clients, whether that’s helping them with content creation, growth strategies and fan engagement, or guiding them through business decisions, brand deals and partnerships,” said Moxy’s team. “We provide a multitude of services and resources for them, including financial tools like wealth management and tax consultants, as well as data-driven technology to analyze their statistics and create personalized game plans to maximize their influence and increase their revenue. Even if there’s something we have yet to provide, we are available 24/7 to connect our clients with whatever resources they need, so that they never have to worry about anything other than creating content.
Likewise, Moxy Management’s meticulous attention to detail has fostered authenticity throughout its talent, as each model is encouraged to embrace the details that make them a unique individual and develop content around it. Rather than having its influencers blend in and be bland, Moxy Management ensures every one of its content creators stands out from the crowd, turning their distinct personalities and interests into a lucrative, marketable brand.
“We cater our strategies to each client on a case-by-case basis, taking into consideration their wants and needs, goals and aspirations,” the agency continued. “We do our best to take care of any obstacles they may face so that they can dedicate themselves entirely to what they do best: create content.”
Having made a name for itself in leveraging social media intrigue into atmospheric heights of both financial and popular success, Moxy Management’s innovative methodology has made the agency the premier place to be for emerging influencers across the United States, changing the public perception of content creation into that of a viable career path in its wake.