Evan Parsons taught himself photography after years of working behind the scenes in the film industry. He started by taking pictures during quiet moments on set, not knowing those photos would later shape his career. Today, he works with major brands and respected filmmakers, using his camera to capture scenes that feel honest and real. His journey shows how being curious and paying attention can lead to unexpected opportunities.
From Film Sets to Big Campaigns
Parsons began working in Vancouver’s film industry in the early 2000s. He took on many small jobs as a production assistant, helping out wherever needed. He also began taking photographs during slower moments on set, often capturing unnoticed scenes that were not part of the main production.
He started sharing his personal work on Instagram. Over time, people in the advertising industry took notice. Eventually, it helped him land a job with Park Pictures, a well-known company that creates commercials for some of the largest brands in the world.
At Park Pictures, Parsons is responsible for “over-the-shoulder” photography. He takes still images while the commercials are being filmed. Advertisers often used these images in print ads, billboards, or online. Though his role is discreet and often behind the scenes, the work reaches massive audiences.
Working with Big Brands
Parsons has worked on projects for Delta, Bank of America, and Chevrolet (to name a few). One of his most involved recent jobs was a campaign for The Masters golf tournament – an assignment that spanned almost three weeks, much longer than usual in advertising.
He said the long shoot allowed him to focus on the meditative moments between the main action. Those are the kinds of images he appreciates the most. Even when the job is for a major brand, he tries to incorporate this point-of-view in every captured photo.
In 2024, the advertising industry earned $380 billion, with digital ads growing the fastest. As companies changed how they reach people and collect less personal data, strong images became even more critical. Parsons believes good images help companies connect with people organically.
The Journey Behind the Lens
Social media played a significant role in Parsons’ early career. He used it to showcase his work and meet others in the field, even without formal training. This opened opportunities for him to collaborate with directors he once thought were out of reach. His online presence eventually turned photography into a full-time job.
Meanwhile, Parsons’ ongoing personal projects like State Lines and Everlasting focus on everyday moments and solitary places. But many of his favorite photos are taken during his commercial jobs. He insists that there is room for creative thinking, even in advertising.
In a recent interview, Parsons reflected on how photography changed his perspective. “When you’re constantly looking for moments to capture, you start seeing beauty in places most people overlook,” he emphasized.
He deliberately carries over the skills of being patient and attentive from his film industry days, often waiting hours for the perfect lighting or expression. Parsons believes the most compelling images still come from understanding human emotions and recognizing authentic moments as they unfold.
His story is simple: he paid attention, stayed curious, and kept showing up.