Kevin Harrington has been in business for more than four decades, during which time he has helped to launch more than 1,000 products in more than 100 countries, creating in excess of $10 billion in value for his clients. The mega-successful marketing expert has made a name for himself as an investor, philanthropist, and brand-builder. Now, he’s leveraging his reputation to create opportunities in digital media investment, and partnering with several exciting startups that can benefit from his years of experience.
One of the companies that has caught his eye is Tampa-based Nu Image Medical, an anti-aging telehealth company helmed by Founder and CEO Andreas Dettlaff. Dettlaff has supervised the creation of an impressive product line that addresses the many physical and hormonal effects of aging. He was also one of the pioneers of the telemedicine industry, using the technology to expand his client base and remove barriers to anti-aging care.
Harrington was drawn to Dettlaff and Nu Image Medical for a few reasons. Dettlaff himself is a magnetic and motivated entrepreneur who is deeply passionate about the company he built from the ground up. By following his instincts and relying on his background in technology, he has grown Nu Image Medical tremendously in the 14 years since he first entered the marketplace. His boundless energy and strong work ethic have continued to propel Nu Image Medical to new heights while staying on top of trends and customer requests. He is also extremely loyal and family-focused, both appealing qualities in a partnership that requires trust and dedication.
Nu Image Medical makes for an attractive investment based on its growing customer base, proprietary formulations, and early adoption of technological advancements that set them apart from competitors. Unlike other companies operating in the same anti-aging and regenerative health market, Dettlaff has shied away from venture capital funding, allowing him to retain full control of Nu Image Medical’s medical, technology, legal, and marketing strategies. This has allowed Dettlaff to fully realize his vision of helping people to look and feel their best as they age while growing at a pace that is comfortable for him and his staff.
Together, Kevin Harrington and Andreas Dettlaff have formed a strategic partnership focused on elevating Nu Image Medical’s marketing strategy to allow for a period of accelerated growth.
Poised for Explosive Growth
When Harrington came on board as Chief Marketing Officer of Nu Image Medical, he was impressed with the structure and functionality of the company. Nu Image already operates seamlessly, with a full-time staff of 23 and heavy investment in both research and development, and technology. Dettlaff has worked tirelessly to ensure that Nu Image Medical is compliant with all regulatory laws, provides the highest quality and fastest-acting programs to their customers, and takes advantage of all the latest advancements in technology.
With a broad-spectrum product line targeting hair thinning and loss, weight gain, loss of libido, erectile dysfunction, insomnia, hormonal imbalances, and more, Nu Image Medical is on par with the offerings of their much-larger competitors. Between their efficient telemedicine approach and their custom-built internal software platform, Nu Image Medical already excels in embracing technology and all of the benefits that come along with it. This means that Harrington can focus solely on scaling Dettlaff’s business, rather than correcting any operational issues.
Kevin Harrington and Andreas Dettlaff have rolled out an ambitious marketing plan that includes PR, commercials, and celebrity spokespeople. Under Harrington’s guidance, Nu Image Medical is leading with their sexual health products, known as Mt. Everest and Screamer Gel Max. As is typical of Nu Image products, both Mt. Everest and Screamer Gel Max address not just one issue, but multiple issues affecting aging clients.
Mt. Everest is formulated for male patients dealing with both erectile dysfunction and loss of libido. Unlike generic medications, Mt. Everest comes in a rapid-release tablet that starts working in as little as five minutes. Nu Image Medical has partnered with wrestling icon Ric Flair to promote what has become a flagship product for them.
Another one of the major ways that Nu Image Medical has set themselves apart from competitors is their continued interest and research in products for women. Largely ignored in favor of the lucrative men’s health market, Nu Image Medical has prioritized women and their own hormonal imbalances pre-, during, and post-menopause. Screamer Gel Max was designed to enhance female orgasms through external application to the clitoris and female genitalia. Once applied, women can expect improved blood flow to the areas applied, increased sexual satisfaction, improved genital sensitivity, and increased chances of having an orgasm. Decreased enjoyment of sex is a common complaint among women in middle age, and Nu Image Medical is proud to have developed a product to combat this too-often overlooked effect of aging. International sex symbol Carmen Electra has been selected to draw attention to Screamer Gel Max.
What’s Next for Nu Image Medical
As more of the world moves online and away from inconvenient in-person and telephone interactions, Nu Image Medical is already in a position to appeal to customers’ busy schedules. They’ve eliminated the major barriers to receiving treatment for the physical and hormonal effects of aging and can focus exclusively on marketing and growth.
You can be sure that Andreas Dettlaff won’t stop pursuing new product lines, or new ways to enhance operations through technology. With a reputation for being the first to understand the long-term implications of convenience through technology, he’s one to watch to find out what the next big breakthrough will be. And now, with Kevin Harrington on board, we can expect big things from Nu Image Medical.