Yesterday, I was quite taken aback at the sight of my beloved Russ & Daughters stripped of its iconic neon sign. A call to the very dapper Josh Tupper, (whose business card simply reads: “Fourth Generation”) was reassuring. The sign, shown below, was quite rusted and is being refurbished. The same lettering and colors will be back in about two weeks. The store is already getting emails from concerned customers, but it’s all gonna be OK, people. Your salmon is safe.
Russ & Daughters
179 East Houston Street
This article from the Village Voice Archive was posted on August 3, 2007