Been a while since we checked in with “America’s” “most” “relevant” “blogger,” so what’s Hipster Runoff been up to lately? Apparently launching a spinoff site, I Am Carles, to sell merch and offer personal-branding advice. Here is the marquee item: “This shirt will be delivered by Carles. You will have an opportunity to meet Carles and possibly ‘chill’ with him depending on your personal brand.” $3,000. Many sizes available. I wonder if I could expense this.