Giants, Jets Marketing Season Begins This Week


The NFL season kicks off, as they say, on Thursday, ushering in a new wave of sports marketing. Local teams are on top of it! The Jets today announce a partnership with High Point Auto Insurance, through which season-ticket holders can get discounts on car insurance.

“As a season ticket holder and a life-long Jets fan,” claims insurance agent John Bolton, “it is a real thrill to have been able to make the introduction between the Jets and High Point after meeting a Jets Corporate Sales employee at a team event last season.” To promote themselves, the Jets offer one lucky fan a chance to suit up with the team and lead them out of the tunnel for their October 18 game against the Bills at the Meadowlands…

And Giant QB Eli Manning returns to Toyota advertising in their “Great Time to Sign” ad campaign. (Get it?) “Obviously, he’s a football player, not an actor,” says a Saatchi & Saatchi creative director. “But he gives every single take his all.” Manning will also endorse Samsung large-screen TVs.

The players haven’t forgotten the pro bono work expected of our sports heroes: today Eagles backup QB Michael Vick speaks to children at Nueva Esperanza Academy in Philadelphia about animal rights.