You know Milton Glaser — he’s the guy who gave the world the “I ♥ NY” logo in 1977 (and its uplifting 9-11 follow-up). That brilliantly spare design alone would have been enough to land the Bronx-born artist in the graphic arts pantheon, but his psychedelic Dylan poster and his covers for New York magazine would also have to be included in any comprehensive slide show of American visual culture. And speaking of covers, check out the images above, back and front covers from the August 23 and August 30, 1976, issues of the Village Voice — two samples of Glaser’s visionary stint as the paper’s design director in the mid-1970s.
With big pages and ever-refining color printing techniques, the middle of the 20th century proved a golden age of American print design, and in his few years at the Voice, Glaser used the tall, tabloid-size front and back pages as canvases to entice readers to pluck up the paper from a crowded news rack and hand over their 50¢. Mixing compelling photography (that’s an Avedon photo of Marian Anderson on the left), astute typography (STRUC/TURAL/ISM anyone?), ebullient cartoons (can you spot Snoopy in Stan Mack’s comic strip reporting from the GOP national convention that year?), and dense layouts, Glaser informed New Yorkers that there was going to be something for everyone in that week’s paper. Sometimes, as in this case, he even contributed the main illustration for the front page.
A portfolio of more Voice layouts by Glaser (1929–2020) can be seen in this related post:
On February 24, Cooper Union will honor their 1951 graduate with a panel discussion featuring some graphic design heavyweights of our own day. The YouTube event will include Seymour Chwast, Gail Anderson, and Steven Heller, among other design virtuosos and commentators. ❖
What: “Remembering Milton Glaser”
When: Wednesday, February 24, 2021, 7 – 8PM
Where: The Cooper Union via YouTube