PR for health & wellness brands can make the difference between a popular and successful business and one that continues to struggle. As the wellness space becomes increasingly crowded, media relations and PR campaigns help businesses differentiate themselves and build trust with target audiences. As a result of securing media coverage, businesses often experience a surge in new leads and conversions.
Upstart public relations agency Otter PR has emerged as a dominant player in this realm, taking a holistic approach that delivers real results. The firm’s approach has led to it being named one of the top PR firms in the country by Clutch, UpCity, and G2 between 2022 and 2025.
Case in point, its effective PR campaign for medical spa AgeRejuvenation has enhanced the brand’s visibility throughout Florida and beyond.
PR for Health & Wellness: A case study
Conventional medical spas or clinics tend to focus on surface-level issues. Few delve deeper and ameliorate patients’ symptoms of aging at their root. That’s why CEO Brett Markowitz founded AgeRejuvenation: to make a genuine difference in people’s lives through exceptional medical care and the latest, most advanced treatments.
At AgeRejuvenation, people take control of much more than just their superficial appearance — they learn how to balance their hormones, reduce inflammation, incorporate beneficial peptides, keep excess weight off, and even enhance their sexual wellness. AgeRejuvenation’s Yale-educated medical doctor, Dr. Dawn Ericsson, and other top medical practitioners are not only knowledgeable about the latest clinical data, but also collectively have decades of experience in using those insights to improve people’s everyday lives.
Yet, the crowded market still made it difficult for AgeRejuvenation to reach the people it serves with just advertising and marketing campaigns. Moreover, the organization was planning to launch a new location in Winter Garden, FL. Markowitz knew media outreach, PR, and marketing would all be necessary to build awareness and enhance brand visibility. Otherwise, he could throw a grand opening party, only for no one to show up.
Enter Otter PR.
Communications Strategy: How public relations earned media coverage for AgeRejuvenation
Otter PR Account Strategist Danielle Gober knew she could help Markowitz and ensure a smash hit for the opening of his new clinic from their very first conversation.
“Of course, we geared up to do the standard press releases and media advisories, but at Otter, we like to get more creative in our approach,” Gober says. “AgeRejuvenation’s staff has deep expertise and continually surfs the cutting edge of industry trends — they’re perfect thought-leader material.”
Gober crafted a comprehensive media strategy that leveraged AgeRejuvenation’s medical authority and distinctive voice. “We reached out to reporters with the angle of interviewing the doctors on staff, since having an MD as an expert is vital for campaigns like this. We offered guest articles to health and wellness publications, as well as mass market publications throughout Florida and the US,” she explains. “Health-conscious audiences are hungry for exactly the kind of knowledge that this great organization could deliver.”
These PR efforts enabled Markowitz, Ericsson, and other key team members to demonstrate their expertise and engage in thought leadership, earning placements in health and beauty media outlets. This coverage helped them come to the attention of Floridians as trusted experts.
Gober’s strategic communications also shined a spotlight on AgeRejuvenation’s new location and the unique advantages it made accessible to Floridians for the first time.
“We had a great turnout,” she remembers. “Wellness clients showed up, and we worked with social media influencers who posted about the event, as well as any treatments they received afterwards. By including these wellness influencers, we were able to create authentic engagement with key audiences.”
The importance of health and wellness PR
Gober’s impactful storytelling, compelling content strategy, and strong media connections successfully got AgeRejuvenation mentioned or featured in more than 200 articles, amassing a total of over 16 million estimated views. The Otter PR team was even able to get Ericcson and her team featured in the TV media multiple times. The high domain authority of the websites on which the business appeared — in at least one case as high as 95 — also improved its search engine optimization (SEO).
This is just a single case study that demonstrates some of the advantages of wellness brand PR. The ROI also includes indicators that are more difficult to measure, such as improved brand loyalty, trust, and credibility. Research also shows that businesses that communicate effectively through PR, especially during the launch of a new product or service, can quickly drive sales in the right direction.
“We’re a results-driven PR firm, and we work together as a team to get great results for our clients. My colleague Gaby Lask in particular worked on this campaign, and her dedication to outreach really impressed AgeRejuvination and ensured the event went smoothly,” Gober explains. “We have deep industry experience and strong relationships, and we’re always actively monitoring current events to find creative ways to insert our clients. We go above and beyond to help health brands position themselves best on the media landscape and social media platforms.”
Partner with top PR services for your wellness brand
Does your business operate in the wellness category? You deserve the best wellness PR firm.
Moreover, you deserve to explore what PR could do for your brand’s message for free. The good news is that Otter PR offers no-cost initial consultations, which means you can pick their brains without any risk to yourself.
Tap into the power of digital marketing and PR. Elevate your health and wellness brand with Otter PR today!