Super Bowl Commercial Week: Peanut Perfume Scores Big on Game Day

Clear eyes, full hearts, and roasted cashews can’t lose? The creators of Mr. Peanut believe that a protein-rich perfume can be as intoxicating as Chanel No. 5.

Weird idea? Definitely. But a Planter’s ad from 2008 suggests that even a whisper of L’Eau de Nut will work as a punishing aphrodisiac on the manliest of men. To drive their point home, the company features a portly, unibrowed woman in the spot who, when oozing with nut-laced pheromones, is a total minx.