New wine shops around the city are run by enthusiastic wine nerds who promote discussion, make more good bottles available to more people and, most importantly, offer friendly advice. [NY Times]

The Frugal Traveler advises on how to drink for free in New York using online resources like BoozeParty.net and PulseJFK.com’s Twitter feed, and by visiting wine shop tastings. [NY Times]

A brewer in the U.K. has won the right to market a beer named after the Austrian village of Fucking. The original name, Fucking Hell beer, was rejected. [Sun]

The Bronfman sisters, heiresses to the Seagram liquor fortune, lost nearly $100 million over the course of their involvement with a cult. [NY Post]

Moonshine isn’t just for hillbillies anymore. The book Chasing the White Dog by Max Watman documents the rise of hipster moonshine. [The Atlantic]