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Last Thursday, Johnson and 10 other students from New York City public schools launched their home pages for the final session of "Exposed: Inside and Out," a digital day camp for high school students organized by Alley nonprofit Eyebeam Atelier eyebeam.org. Unlike other kids' programs that just turn the computer into a bigger PlayStation, "Exposed" wasn't about learning to surf the Net, toss off e-mail, or saw through bodies in Quake, say the organizers, but about how to work in new media. "This is really a way of bringing this industry and technology to kids who have no idea what it is," says Gabrielle Shannon, an Alley-elder who designed the program and founded the site Urban Desires desires.com.
For three days a week during July, the students used the computers at the Digital Clubhouse Network at 55 Broad, a publicly available education lab. The program corralled designers from local Alley companies like Agency.com and The Chopping Block to lead classes. Each student received $20 a day, which likely encouraged participation.
The kids took to the tools immediately, says Shannon, specifically key software applications like Adobe Photoshop and the Web page-template utility NetObjects. "Once we introduced Photoshop, they lost complete interest in surfing and wanted nothing to do but play in [it]." Johnson got so involved in learning that he bought himself the books, dumped the NetObjects designs, and wrote the code entirely on his own. Most of the kids stuck around after the classes concluded at six.
Judging from the 11 home pages that went up last week, many of the kids are already ripe for paying gigs. Johnson's page includes an impressive number of Java applets, sound files, and video, and Alejandro Lopez, from the High School for Graphic Communication Arts, showcases his photography, deftly doctored in Photoshop. The exuberant sense of their arrival online is clear, and nowhere more so than on anime-fan Crystal Twitty's site Star's Animation: a Java-ticker runs across the screen, declaring "You've made it to Crystal's Website!"
Sure, there are pages like this sprouting up daily on the free-homesteading sites like GeoCities, Tripod, or The Globe. But the achievement in this case is more than just technical. Eyebeam, which plans to open the city's first digital museum in spring 2000 under director John Johnson, began the program by showing slides of artwork by Frida Kahlo, Andy Warhol, and Keith Haring--all artists who were masters of self-portraiture. "We wanted students to explore their own identity through the use of the new media," says Eyebeam's education director, Beth Rosenberg (who spent 10 years at the Guggenheim's education program). The photos on Darwin Lopez's site are easy evidence that the teaching methods worked. Lopez, a student from the High School for the Humanities, scanned in shots from his life, like the last party he attended with his cousins before leaving the Dominican Republic, and the first time he saw snow. The site's name alone is poignant enough: "Darwin's Evolution."
A champagne fountain of flat, hot cider burbled in the foyer. Food rolled out at regular intervals: sushi, gelato, caramelized apple crisps ("Nutritious and delicious!" beamed disinfo.com's Richard Metzger). Execs coupled in the hall of the New-York Historical Society, but the more sophisticated preferred their intercourse back at the home office.
You know something's up when the folks behind the editorially ascendant Silicon Alley Reporter start quoting Homer and Alfred North Whitehead (?!) in the promotional materials. Part cotillion and part daylong seminar, last Monday's $500-per-person Rising TideSummit, organized by SAR's Jason Calacanis and Gordon Gould (the Alley's newest power couple), may have been one of the classiest New York new media events of the year, expressly because "New York new media" was nowhere on the agenda. Pitched as an examination of "power in an increasingly networked world," the conference attempted to take new media concerns and extend them to the rest of the world.
Guests included DJ Spooky, author George Dyson (brother to Esther), pie-chucker Noel Godin (the Belgian who smeared Bill Gates), and f-star Sean Gullette. Just what the hell does all this have to do with the Alley? Little, says Gould. "We were frustrated by the myopia in the industry," he says about his choice of guests. "It's great. Nobody has mentioned the word portal once."
The quality of the speakers was inversely proportional to their knowledge of new media. "How do we love all the children? That is the design challenge," said William McDonough, dean of the architecture school at the University of Virgina and known for his stunning, "eco-effective" buildings for Nike and others. Godin, speaking in French, promised that Demi Moore would be pied next for her "fascist films like G.I. Jane." After showing footage of scientists ferreting bullets from corpses, a forensic anthropologist for the UN in Bosnia and Rwanda suggested that "perhaps something like the JenniCam [an infamous live camera feed of a woman's bedroom] could be set up at mass grave sites." Though it's not clear if the venture capitalists and lawyers who paid the fee cared much for the references and abstraction, the constant espresso breaks and free cell phones made the glad-handing easy.