Hunter Moore Makes a Living Screwing You

The hated revenge-porn profiteer says he wants to teach a lesson with his web site. How long before the 26-year-old learns one himself?

Four years ago, Hunter Moore moved from California to Brooklyn, to take a cheap Williamsburg room on Grand and Lorimer. "I lived right here," he announces as we crawl past by his old address in a black cab heading to Manhattan, during rush hour on his birthday. Jacome is seated between us; until now, they'd been debating who would be top and bottom if they were gay lovers. "I used to come here, and my dinner would be—wait—oh, no, right there—and I would get Sour Patch Kids and some fucking seltzer water, and that was my dinner. That's how poor I was."

If you needed to build a biographical composite of a sketchy stereotype, you could do worse than Moore's oft-repeated résumé of worldly positions: high school dropout; hairstylist for a fetish-porn site ("All updos and shit—Renaissance-themed stuff"); guy who offers up "weird shit I'll never tell" to pay his phone bill; owner of a Sacramento-based sex-party company; winner of a $250,000 retail-store sexual-harassment case that allowed him to loaf around Australia until he pissed away all but $13,000 and came back to the States. When Moore returned from Sydney, an ex-friend—aren't they all in his case—was staying with a woman named Sara, "this girl I was fucking in love with. She was, like, this model. I never thought I'd fucking meet her." His friend, now ex, demanded he visit. "She knew I was fucking obsessed with this chick. I literally got on a plane, flew from Sydney to San Francisco, and then hung out in Phoenix, and then to New York. Just to fucking see this chick." For a guy who likes to say that having sex with girls is easy, but getting them to leave takes skill, this seems out of character. "Remember I was obsessed with her, dude?"

Jacome looks over. "He really liked her a lot."

Dustin Fenstermacher
Hunter Moore says there’s an easy way to avoid a cameo on Is Anyone Up: Don’t take nudes; you don’t have a problem.
Nate “Igor” Smith
Hunter Moore says there’s an easy way to avoid a cameo on Is Anyone Up: Don’t take nudes; you don’t have a problem.

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"We ended up falling in love with each other," Moore admits. A modeling-agency contact had access to a Manhattan penthouse, where they lived for seven or eight months. Is Anyone Up started when, soon after he'd broken up with Sara, he started seeing a married girl who had sent him nudes. His friends wanted to see the pictures, his iChat wouldn't work, and the chronic insomniac already owned the domain Is Anyone Up, so he posted them there. "It wasn't what it is today," he says. "It's evolved into something very scary." Would that have happened if he hadn't broken up with Sara then? "Maybe not if I was still with Sara because I was just so obsessed with her."

"I think she had an important part," Jacome says. "You know how many people say, 'Don't ever stop doing what you want to do because of somebody else?' He's always been like, 'Be who you want!'" This one was different. "At some point, you got caught up with her, and then you got heartbroken. After that happened, you were like: 'Fuck it. I'm gonna do me for the rest of my life now.'"

"I dunno," Moore says blankly. "To get like me, you have to have your heart ripped out and shit on." He likes to recycle this quote. "It's a luxury for me." Whoever it was—a teenage love named Rachel, Sara—he's grateful, he brags. "It takes something away from the equation. I can focus on my work, and I know where I want to get, and I don't have to follow some rules of a relationship or somebody nagging me. All I gotta do is fucking get my work done, make money, go out the next night, fuck somebody, repeat."

Is Anyone Up's most consistently popular features are Moore's first-person "stories." Focused on graphic sex escapades, they're physically explicit to the point of gagging disgust, reveling in a post-fratire misogyny that makes Bukowski seem like a pockmarked Emily Dickinson. For example, Hunter Moore on female eating: "Whenever I walk into a girls house and notice a half eaten pizza on the stove and in my head I'm like this girl better have a brother or a dog." Hunter Moore on wooing: "I have a penis, and i tell her to add me on Facebook, i notice her breasts are very large in size and my penis likes that so i like her." Hunter Moore's indelicate infinitive for sex with a woman: "to bang the guts out." Hunter Moore on threesomes: "Only two people really wanna fuck each other and one is a lingerer." That story's title is also a spoiler: "When I Realized I Like Butthole."

"Everyone compares my stories to Tucker Max," Moore says. "That guy is a fucking liar." Moore thinks his great genius is his willingness to live the role of a real revenge-porn protagonist. "I'm actually fucking people over. It's real people who you can actually basically reach, and be in contact with, and be like, 'Oh, my God, Hunter rubbed his scabies dick on your face, ha ha ha ha.'" (Like I said, gagging disgust.) "I just think that I can brand 'Hunter Moore.' That's pretty much what the whole point of Is Anyone Up was: me. But I didn't have an audience, so I had to post naked pictures to get that audience. Now with my stories, I am slowly branding me." Branding me by fucking you. And you. And you.

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