New York

Macy’s Is Using An AIDS Song To Sell Jewelry

by Michael Musto

May 4, 2010

That’s right, kids.

Rent has finally become so depoliticized and mainstreamed that its tunes are being used to hawk merchandise on the telly.

In fact, “Seasons of Love”–the weepy ballad about measuring the life of someone who died from HIV–is being played in a new Macy’s jewelry commercial!

I guess the ad is saying:

If your mother has AIDS, buy her a nice pair of earrings!

More:Michael Musto

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