Macy’s Is Using An AIDS Song To Sell Jewelry

That’s right, kids.

Rent has finally become so depoliticized and mainstreamed that its tunes are being used to hawk merchandise on the telly.

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In fact, “Seasons of Love”–the weepy ballad about measuring the life of someone who died from HIV–is being played in a new Macy’s jewelry commercial!

I guess the ad is saying:

If your mother has AIDS, buy her a nice pair of earrings!